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Sketchy Business

Thanks to a certain presidential campaign, it has been a good week for Ohio Art.  Sales of the company’s classic Etch a Sketch spiked 3000% at Amazon.com on Thursday, jumping from #1,887 to #59 in the Toys & Games category.

OART stock more than tripled to $12.50 on Thursday morning before closing at $9.65. Shares retreated to $6.90 on Friday, still 72.5% above pre-gaffe levels.  Not too shabby for free marketing.

Ohio Art previously saw a jump in sales after the Etch a Sketch landed a role in Toy Story and Toy Story 2 but admits that it is dazed by the current publicity blitz.

Between interviews, it shipped a box of Etch A Sketches to each presidential campaign.  But the company claims that it won’t be choosing sides in the race.  Says marketing director Martin Killgallon:  ”We have a left knob and a right knob.”

Posted in Money, Various.